Red Shield Appeal Action (Australia)

clean up

The 2014 Red Shield Appeal was a perfect time for Australians to get a message back to the Salvation Army about how they felt about these issues they’d been reading about in the papers and for people hurt by the Salvation Army to have another way of demonstrating how they’d been treated by the Salvation Army.

A lot of people did hard work in bringing to Australia’s attention the appalling record of the Salvation Army over the weekend of the 24th-25th May, 2014.

I hope that the things done last year are done again in 2015 on the weekend of the 30th and 31st of May in Australia.

Below are some of the things people did on the 2014 Red Shield Appeal weekend:

Door Posters

On the weekend of the 24th-25th May, 2014, Australians were asked to stick the poster below on their doors to inform Red Shield Appeal doorknockers that they wouldn’t be giving to Red Shield in 2014:


Australians were also invited to make their own posters to stick on their doors with customised messages about a particular issue surrounding the Salvation Army that really worried them. Below is an example of a person who made a cloth protest sign to put on her door.

protest image 1

Email & Social Media

Many people worked long and hard on Twitter (#WhiteShieldAppeal) and facebook to spread the message about the disgusting track record of the Salvation Army in relation to child protection. Others worked hard on email to get the message spread throughout your social and professional networks.

On the Streets

Other people pounded the streets, dropping leaflets in letterboxes and sticking up posters they designed themselves calling for support for the White Shield Appeal or otherwise talking about problems with the Salvation Army.

Talking to Doorknockers

Many said they even took the time to engage with doorknockers to explain why they did not wish to support the Salvation Army. Those who wanted to talk to Salvation Army doorknockers were asked to keep things civil. It was noted that the Salvation Army mainly uses unpaid volunteers to doorknock for it. And that the person who comes knocking at your door on behalf of the Salvation Army was probably not a ranking member of the Salvation Army and most likely not responsible for the acts of the Salvation Army. It was noted that doorknockers were likely to be very decent people, and that some may even be children. People wanting to talk to doorknockers were asked to speak politely but firmly about their concerns and to explain their positions without engaging in personal abuse.

Contacting the Salvation Army

Some people said they contacted people in the Salvation Army about their concerns. See the Tell the Salvation Army page.

Other Actions

One person in the community staged and videotaped his own peaceful protest against the Salvation Army by handing out photocopies of newspaper articles to members of the public near a Red Shield Appeal collector in his local shopping centre. Another person attempted to hand-deliver a White Shield Appeal campaign leaflet to Sydney Salvation Army HQ. See the Acts of Resistance page.

#WhiteShieldAppeal – Clean Up Your Act, Salvos!


[Philosophy in a nutshell: “Nobody made a greater mistake than he who did nothing because he could do only a little” – Edmund Burke].