Hello. Thanks for coming to this page. The White Shield Appeal website is currently being re-worked, and will be relaunched later in the year (2016).

clean up

The White Shield Appeal happens every year because hope isn’t part of everybody’s story. Not for those hurt by the Salvation Army … as thousands of people have been. And I’m passionate about changing that. 

Help write chapters of hope into the story of victims of the Salvation Army worldwide. Be part of something that’s bigger than yourself. Bigger than the Salvation Army. Bigger than despair in the face of a cruel behemoth of an organisation. Bigger than the expectation of failure to change the status quo. Bigger than “they’ll never change” or “nothing I can do will help victims.”

Be part of a drought-breaking rain of hope that soaks the places that need it most … the homes and hearts of those who’ve been harmed by the Salvation Army and are still to receive justice and healing.

Justice and healing is something that all victims of the Salvation Army deserve – no exceptions. So join an army of hope – the White Shield Appeal army, – and do what you can to see change happen. Help heal the wounds of 1000s of victims of the Salvation Army.

Demand justice. Demand change.

Spread the word, refuse to donate to the Salvation Army until it does the right thing by its victims, or simply spread the word about its atrocities. Every little bit counts.

One voice gets lost in the wind. Thousands of voices will be heard. And change will come.

I can’t do it without you. But together we can.

Aletha Blayse

#WhiteShieldAppeal – Clean Up Your Act, Salvos! http://www.whiteshieldappeal.org


[Philosophy in a nutshell: “Nobody made a greater mistake than he who did nothing because he could do only a little” – Edmund Burke].

Background to the White Shield Appeal campaign:

The White Shield Appeal campaign started in May, 2014. On the weekend of the 24th and the 25th of May 2014, the Salvation Army sent a tribe of doorknockers around Australia asking for Australians’ money to do its “good works.” For international readers, in Australia, the Salvation Army calls its main, mid-year fundraising effort the ‘Red Shield Appeal’.

I was upset that, over the years, most Australians (and indeed most people around the world) have given gladly to the Salvation Army, thinking the Salvation Army to be a trustworthy organisation. I wanted to remind people of the darker side of the Salvation Army known to those who have suffered at its hands (and have not seen justice or experienced healing!), including its involvement in:

  • Baby trafficking
  • Child abuse apologists
  • Child prostitution rings
  • Child rape
  • Child torture
  • Children going missing
  • Decades of cover ups
  • Disbelief of victims
  • Disgraceful involvement in Manus Island
  • Endemic abuse
  • Failures to report offenders to police
  • Families destroyed
  • Inadequate complaints processes
  • Lives destroyed
  • Missing records
  • Moving offenders around
  • Paedophile rings
  • Pathetic compensation for victims
  • Persecution of whistleblowers
  • Procedural re-abuse
  • Shattered lives
  • Trust destroyed
  • Victims being forced to sign confidentiality agreements
  • Witness intimidation

Australians were asked to read the material on this site, and then ask themselves, before giving to the Red Shield Appeal doorknockers: “Is this an organisation I really want to support?”

The White Shield Appeal campaign said that the Salvation Army has a LOT to answer for and still so much to do to undo the damage it has inflicted on so many. That it didn’t DESERVE people’s trust. Not until it lifted its game: cleaned up its act.

In 2014, the White Shield Appeal campaign said to the Australian public:

1. Don’t give to the Red Shield Appeal.

2. Give generously to an organisation that DESERVES your trust.

3. Get a message through to the Salvation Army top brass.

On the weekend of the 24th-25th May, 2014, Australians were asked to print and tape this POSTER on their doors over the Red Shield Appeal weekend.

To let the Salvation Army know:

“I’m disgusted by what I’ve learned about the Salvation Army.”

“I want you to clean up your act and clean it up fast!”

The White Shield Appeal campaign today:

Following from the weekend of the 24th-25th May, 2014, when it became apparent that the Salvation Army was still not adequately addressing its problems, the White Shield Appeal campaign began to develop into a central location for:

* Information about problems within the Salvation Army (see Articles and Books and Government Enquiries pages).

* A place to give people ideas about innovative ways they to speak their minds to the Salvation Army and what they want to see change (see Acts of Resistance page).

On the 30th and 31st of May 2015, in Australia, the Salvation Army will again send a tribe of doorknockers around to people’s homes. This is a golden opportunity for people to speak their minds after reading the information on this site. I hope people will.

Now, though, I want the campaign to go further than Australia. So this is only the start.

Because I’ve learned that the Salvation Army has questions to answer elsewhere too. And because I hope the world will take pity on the victims of the Salvation Army, wherever they’re located.

Social change is hard. Getting organisations like the Salvation Army to sit up and take notice of the public’s disgust at its treatment of its victims is hard. But it’s not impossible. Not if enough people get involved.

If there is one thing I know to be true, it’s this. The Salvation Army may have committed atrocities. It may still be engaging in revolting practices. But at its core, it’s a business. And businesses have to survive.

But they only survive with support and patronage. Without that, they fall.

I don’t have much faith in the leadership of the Salvation Army finally doing the right thing by its victims because it’s the right thing to do. I’ve tried that for a year. I’ve failed. I now no longer have faith that the organisation will listen and do things differently through my own, individual efforts.

But I do have faith that with pressure, from enough people, they will have to change. And for a business, which is really what the Salvation Army is, only a boycott – and a big one – will do the trick.

It may take time, but I have faith. Not religious faith, not really. Faith that most people are fundamentally decent. Faith that most people, when they learn about what the Salvation Army has done, will recoil in horror. Faith that a goodly proportion of people will do something, even if that something is to stop supporting the Salvation Army until it cleans up its act.

Please, demand justice. Demand change.

Aletha Blayse